The Importance of Keywords in your URL.
With the release of Bing, Microsoft has put a higher level of importance of your keywords being present in the URL of your page.
Google already puts a pretty high value for including keywords in the URL but Bing has made it a major factor in the results of its engine.
Using naming conventions to properly structure your websites content is an often overlooked tool that can yield tremendous benefits for SEO purposes. The more relevant keywords you have in your URL's the higher your site will be indexed in not only Bing but Google as well.
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